The comfort of a linen sheet and the unmistakable warmth of antique wood.

Perché No, why not? A manifesto of simplicity in a fragrance, like a white sheet drying in the sun in the garden of I Casali del Pino, the family home in the heart of the Roman countryside. A sheet to wrap yourself in, like a childhood memory. Like Silvia Venturini Fendi, it never says "never", it never says "always", it rather says "why not?”

“A white sheet drying in the sun is at once very simple, very beautiful and very evocative.” – Silvia Venturini Fendi

More than a fragrance, it’s Silvia Venturini Fendi’s state of mind. At once fresh and real, Perché No by master perfumer Quentin Bisch is like a white sheet drying in the sun. Comforting, harmonious. In the midst of this freshness, a hint of spice, of pink peppercorn from Brazil, lightly smoked by incense and framed with sandalwood, both balsamic and nuanced.

A century after Adele Casagrande and Edoardo Fendi opened their fur and leather workshop in Rome, the family’s third and fourth generation weave stories of their secret gardens in their storied medium – the finest raw materials.

• Pink peppercorn from the Indian Ocean and Brazil
• Sandalwood from Australia