TOWNCRAFT
A signature store brand of JC PENNEY, alongside BIC MAC and PAY-DAY, with roots dating back to 1927. Drawing inspiration from vintage pieces of the 1950s to 1970s, TOWNCRAFT offers garments redesigned for improved comfort and wearability while preserving their classic spirit.









Rayon fabric with delicate tonal depth
Crafted from rayon woven in Mitsuke City, Niigata Prefecture—an area renowned for yarn-dyed textiles. The fine-gauge threads create subtle tonal shading, while rayon’s natural sheen enhances the pattern, resulting in a look that feels casual yet refined.



The “Dobby Grey” option is finished in a dobby weave, giving it a distinctive, three-dimensional texture.



Soft and fluid against the skin, it offers exceptional comfort. With excellent moisture absorption and breathability, it performs well even in warmer seasons. Hand-washable at home, it is also easy to care for.





Meticulously refined details
The neckline features a clean open-collar design that looks polished whether worn buttoned or open. A slightly smaller collar—often seen on 1960s vintage shirts—adds an effortless look, resulting in a modern, stylish impression.




The patterns are carefully matched across the placket, pockets, and sleeves so the design flows naturally. This attention to detail results in a cohesive, beautifully finished garment.



All seams at the armholes, underarms, and sides are finished with flat-felled stitching. This construction prevents seam allowances from touching the skin, ensuring a smooth and comfortable fit.







A relaxed boxy shirt for adults
Designed with a roomy box silhouette, this shirt takes cues from 1960s styles while adjusting sleeve length and proportions for a well-balanced, contemporary fit.

The softly blended ombre check, with gentle color transitions, creates a calm and understated mood. It pairs effortlessly with denim or chinos, allowing you to enjoy a relaxed yet refined style—even when worn with casual pieces.