Be real, be anything, be you. Step into the best version of yourself with everyday staples made for embracing authenticity in the easiest way possible. Featuring formulas and shades that do not discriminate, these made-for-all products are designed to sync with any mood, any personality, any whim—so you can be real, be anything, be you.

The best you, now.

Power to the brows.

Whip your arches into shape with just a few swipes of this clear brow gel that keeps your brows on lock all day without making them look stiff or crunchy. The ultimate brow setter, the formula can seal in your brow makeup for up to 16 hours, setting to a matte finish that can withstand heat, water, and sweat.

Your Routine, Uncomplicated

Set and forget

No need to worry about melty or messy brows in humid weather—this clear gel provides a powerful yet flexible hold.

16-hour hold

Worn alone or over brow makeup, it sets arches in place for up to 16 hours and is sweat- and waterproof.

Clear matte finish

The gel formula settles without any clumps or residue.

Why We Love It

Gel formulas are relatively beginner-friendly and whip your brows into shape in a couple of swipes.

How to Use

Gently glide the bristles of the spoolie brush through brows, ensuring all strands are covered. Keep the wand horizontal for a laminated look. For a more natural finish, apply at an angle.